AI Insights · Timothy · July 2025
Top 5 Consumer Finance Apps on iOS in South Africa: Q2 2025
Explore the performance trends of the top 5 consumer finance apps on iOS in South Africa during Q2 2025, with insights on downloads, revenue, and active users from Sensor Tower.
In the second quarter of 2025, the consumer finance app market on iOS in South Africa saw varied performance across the top applications. Here’s a closer look at the trends for the top five apps based on data from Sensor Tower.
Splitwise from Splitwise, Inc. showed a steady revenue increase, peaking at around $280 in early June. Weekly downloads fluctuated, reaching a high of approximately 554 by the end of June, while active users experienced a slight decrease from 12.9K to 11.6K throughout the quarter.
YNAB by You Need A Budget LLC saw a notable rise in revenue, hitting $257 in late May. Downloads remained low, with a peak of 73 at the end of June. Active users increased slightly from 241 to 222 over the quarter.
Buddy: Budget Planner App from Buddy Budgeting AB had a revenue peak of $191 at the end of June. Downloads rose to 252 in late June, while active users fluctuated, ending the quarter at 334.
Smart Receipts: Expenses & Tax observed a revenue peak of $143 in early June. Downloads were minimal, with a slight increase to 49 at the end of June. Active users remained low, peaking at 22 in the final week.
Budget Planner App - Fleur by Akash Jain experienced a revenue peak of $87 in late June. Downloads varied, peaking at 135 in the same period, while active users saw a slight decrease, ending at 1.8K.
These insights provide a snapshot of the dynamic performance of consumer finance apps in South Africa. For more detailed analysis and data, visit Sensor Tower.
